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Holidaymakers believe they have been "greenwashed" by hotel and travel groups claiming to be environmentally friendly. A survey conducted by the world's largest online travel guide Greenty.com early this year found that 62 percent of travelers believed that hotels overestimate their green credentials and only 30% say that hoteliers provide travellers with a fair green assessment of their property. Tourism and travel environmental sustainability expert Stewart Moore from EC3 Global and EarthCheck says the time has come to demystify the sustainability credentials of hotel and travel groups. "There have been a rising number of green claims from hoteliers and tourism products in the past three years. Many of these claims verge on the edge of greenwash. Consumers need a certified method of knowing which hotels or tourism services are actively pursuing green policies throughout their operations," said Mr Moore. EarthCheck has partnered with Greenty.com to dem

Living in the urban jungle is fast-paced, full of stress and even toxic for some. More often than not, city folk veer to the seclusion of quaint little towns and villages dotting the rural areas to take a glimpse of good old pastoral lifestyle. Nowadays, vacationing in these bed and breakfast joints are making waves instead of the mainstream hotel and resort stay most of us would want to have. So much so that in the US, practically all states, whether in the outskirts of megalopolises to high up in the mountains, have bed and breakfast accommodations that are truly sought after. Most of these B&B’s have a lot of things in common from one another – it is reminiscent of the yesteryears of personal lodging, has excellent homemade food prepared, secluded and exclusive to almost only 10 or so guests for every stay, and fabulous views of manicured gardens and landscapes. Whether nearby a ski resort area or in the northeast US where a maritime feel is evoked in every stay, these B&Bs

EC3 Global, from Australia, just won the WWF Sustainable Small Business award, for their work in encouraging the tourism industry to take action to get greener. EarthCheck's certification and benchmarking gives the hospitality industry a science-based approach to increase efficiencies, maximise guest experience and minimise their environmental footprint. More details about EC3's award at  http://www.earthcheck.org/news/ec3-global-wins-wwf-award.aspx